THE GADIENT CONSULTING BLOG
Practical answers for established firms facing a growth ceiling: strategy, attribution, intake, case economics, capacity, and accountable execution.
LATEST ARTICLE / MARKETING & INTAKE
Before increasing ad spend, find where inquiries stop becoming clients. A practical review of lead quality, intake ownership, follow-up, and reporting.
Read the articleExecutive accountability
Use targets, actuals, data confidence, accountable owners, and a decision record to turn reporting into action.
Read the articleGrowth capacity
Review intake coverage, attorney queues, onboarding, and service capacity before increasing marketing demand.
Read the articleCase economics
Use acquisition cost with clear expense definitions, matching cohorts, case mix, capacity, and collection timing.
Read the articleCommunication systems
Coordinate phone, text, email, forms, and chat around one lead history, clear human ownership, and a reliable next action.
Read the articleIntake operations
Look beyond lead counts to contact, attorney review, consultation, signature, and the ownership of each next step.
Read the articlePlanning
Connect case goals to audiences, channels, budgets, owners, targets, and the decisions you will make when performance changes.
Read the articleAttribution
Reconcile definitions, duplicate records, source information, and timing before deciding which marketing reports to trust.
Read the articleGrowth strategy
Identify whether demand, case fit, conversion, capacity, or decision-making is limiting the next stage of your firm’s growth.
Read the articleLOOKING FOR A WORKING FRAMEWORK?
Explore hiring questions, signed-case measurement, and intake follow-up in our practical guides.
YOUR NEXT MOVE
Start with your firm's goals, current structure, and the decision you need to make.
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