PMP Marketing Group Has Closed: What Law Firms Should Do Next

The announcement, and the decision in front of your firm.

PMP Marketing Group, also known as PracticeMadePerfect, notified clients that it would cease operations on October 16, 2026, at 5 p.m. Eastern. We reviewed the client notice reproduced in a public LinkedIn post by Conrad Saam. For a law firm that relied on PMP, the immediate question is who now controls the systems, spending and follow-through that bring prospective clients into the firm.

A website can still load while its hosting renewal, advertising account, tracking numbers or inquiry delivery depend on an outside provider. A dashboard can still display results while no one is monitoring the campaigns behind it. The first job is to establish what remains operational, what the firm can independently control, and who is accountable for each next action.

Gadient Consulting leads marketing strategy, agency coordination, budget direction, attribution and intake oversight for established law firms. We connect the technical handoff to the business decisions: which spending continues, which dependencies need attention, which specialists are required, and what leadership needs to see before approving the next move. This guide explains that work in a practical sequence.

The notice establishes the announced closure date. It does not establish the condition of any individual client’s accounts, contract or website. We assess those directly with the firm. There is no reason to assume every system has failed, and no reason to assume everything is protected simply because the homepage is online.

Source: PMP Marketing Group client notice, October 16, 2026: source transcription reviewed October 18

Start with a continuity decision, not a replacement-agency pitch.

Name one internal decision-maker, usually the managing partner or COO, and one person responsible for coordinating the transition. Give that lead authority to assemble the account inventory, request evidence, assign technical work and escalate spending decisions. Your social media coordinator should not inherit responsibility for domains, media contracts, advertising permissions and intake integrations without the expertise and authority to manage them.

We organize the work into three states. A verified system has a responsible owner and a successful functional check. An unverified system has a specific unanswered question. A failed system has an observed problem and an assigned correction. This keeps a worried team from treating assumptions as facts.

Prioritize an actual broken lead path or expiring essential service ahead of cosmetic work. If a campaign sends visitors to a failed form, stop or redirect the affected traffic through an approved working path while the defect is corrected. If calls, forms, billing and supervision are verified, a blanket pause may create unnecessary interruption. The decision belongs to the firm’s authorized budget owner, informed by the evidence.

• Confirm who can authorize spend, approve vendors and decide whether an affected campaign pauses.
• Identify the domain registrar, website host, advertising accounts, tracking provider, CRM and receiving intake team.
• Run controlled call and form checks with the firm’s permission, using clearly marked test information.
• Preserve accessible reports, settings and backups before changing access or services.
• Create one action register with an owner, dependency, due date and completion evidence for each item.

See how we structure a law-firm marketing audit.

Build an account-control register that proves access.

A list of login URLs is not an account inventory. We record the account identifier, legal or contractual owner, current administrator, billing owner, recovery method, renewal date, dependent systems and the person who verified access. Passwords stay in the firm’s approved password manager, not in the transition spreadsheet.

Ask an authorized firm representative to sign in with a firm-controlled identity and demonstrate the required permissions. Receiving reports is not the same as having administrative access. For each gap, record whether recovery depends on the outgoing provider, platform support, a domain registrant, a carrier or a contract review. Do not promise a transfer before the relevant party confirms the process.

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Use one row per account, number or material dependency. Mark unresolved ownership or access as unknown until evidence resolves it.

Protect the website and existing search visibility before rebuilding.

We coordinate a backup of the site’s content, media, configuration and available source, then have the technical owner verify that the backup can actually be restored. Capture the current URLs, redirects, page titles, canonical tags, sitemap and robots rules. Identify the pages receiving search traffic and inquiries so they receive specific attention during testing.

Domain registration, DNS, hosting and website software are separate responsibilities even when the old provider bundled them into one invoice. Determine which party owns each account and whether a platform or theme license permits transfer. Before changing DNS, preserve the records that support business email and other existing services. A website move should not break the firm’s mail.

Our default is to keep the domain and useful URL paths stable during a provider change. Google recommends sequencing major changes rather than changing domain, CMS and layout together. Where URL changes are necessary, its guidance calls for a mapping to relevant replacements, permanent redirects and monitoring. An agency transition is not a reason to send every old page to the new homepage.

We separate emergency continuity from the later redesign decision. First establish that important pages load, phone links work, forms deliver, measurement is intact and someone can publish corrections. Then evaluate content, conversion and design improvements against business priorities. A new visual direction is not proof that the transition is complete.

Source: Google Search Central: site-move sequencing, URL mapping and redirects

Take control of advertising without breaking the dependencies.

We reconcile active campaigns to the approved budget, payment method, geographic coverage, landing pages, tracking and current owner. Record what is live, what is scheduled, what is paused, and which alerts or rules can change spend. The managing partner should see what continues automatically and what requires a decision.

Google says an account retains its own campaign history when unlinked from a manager, but manager-shared remarketing lists and cross-account conversion tracking can be affected. If the outgoing manager pays through monthly invoicing, unlinking before changing billing can stop ad serving. We inspect these dependencies and approve the replacement configuration before severing the relationship.

For Meta and other paid channels, map the actual business portfolio, ad account, page, data source and authorized users. Verify permissions and contractual control rather than assuming that access to the firm’s Facebook page also controls its advertising or lead delivery. Preserve the relevant account history and approved creative where rights and platform access allow.

The transition budget should distinguish committed media, new discretionary media, management fees and recovery work. We do not recommend increasing spend to compensate for uncertainty. First confirm that the destination works, the intake team can receive the inquiry and the firm can interpret the outcome. Where those conditions fail, give the budget owner a specific hold or correction recommendation.

Source: Google Ads: effects of unlinking a manager account

Reconcile television, radio, outdoor and streaming commitments.

For firms investing in traditional media, the handoff extends beyond an online ad account. We assemble insertion orders, station or publisher contacts, campaign flight dates, creative versions, tracking numbers, billing records and any outstanding reconciliation items. Identify who receives invoices and who is authorized to change a placement.

Ask the relevant station, publisher or authorized representative to confirm the placements and obligations that concern the firm. Preserve the difference between a booked placement, a delivered placement and a paid invoice. Do not assume that an agency closure automatically cancels an order, transfers a discount or releases the firm from a commitment. The firm’s leadership and counsel determine contractual obligations.

A spot may keep airing with a number nobody has tested. A billboard may point to a domain with an approaching renewal. We pair each material media commitment with its response path and responsible owner. That makes the media inventory an operational tool, not just a list of invoices.

Keep the phone numbers, and test where calls actually go.

Inventory every number used on the website, paid ads, Business Profiles, television, radio, outdoor creative and referral materials. Record its provider, account owner, routing destination, business-hours schedule, overflow path, voicemail handling and any SMS dependency. Numbers already distributed in the market deserve particular attention because changing the website will not update an old commercial or saved contact.

If the firm uses CallRail, its port-away guidance says the receiving provider initiates the port and warns against deactivating numbers or closing the account before the port succeeds. It also calls for an independent test call after transfer. We apply that sequence to the actual account and confirm the current carrier requirements; we do not assume every firm uses CallRail or that a port can be completed immediately.

Test primary and overflow destinations, after-hours behavior, voicemail notifications and the record that reaches intake. A ringing phone does not establish that the correct team answered or that an unanswered call generated a callback task. Assign the intake supervisor to confirm the receiving process, and the phone specialist to correct routing or carrier issues.

Source: CallRail: porting numbers away and verifying the new route

Verify every inquiry path through an assigned next action.

We run a controlled test matrix with the firm’s authorization. Use clearly marked test records and contact details approved for testing. Cover the high-value landing pages, mobile forms, click-to-call links, chat, ad-platform lead forms and any scheduling route the firm uses. Do not enter real prospective-client information merely to test a system.

For each test, trace submission acceptance, notification delivery, CRM record creation, source capture, assignment and the first staff action. A thank-you screen proves only what the interface displayed. A notification sitting in an abandoned agency mailbox is not delivery to the firm. The test passes when the intended receiving team can act on the record.

If an after-hours inquiry reaches the CRM but has no owner, we establish the queue, primary and backup responsibility, due-time rule and escalation. We then repeat the test and have the intake supervisor confirm the assignment. This is how a finding becomes a correction and a repeatable control.

Test failures as well as happy paths: unavailable staff, an invalid field, duplicate submission, expired integration authorization and a failed notification. The workflow should preserve recoverable information and surface the exception to someone who can resolve it. Retainer completion and attorney decisions remain under the firm’s supervision.

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Acceptance checks for the firm’s configured routes. A click or screen confirmation alone does not establish a received inquiry.

Connect these corrections to our law-firm intake consulting service.

Preserve attribution history and mark the transition.

We retain accessible reporting before changing vendors or tracking. Record the date, timezone, filters, attribution model and definitions with each export. Capture spend, inquiries, qualified opportunities, wanted signed cases, open follow-ups and unresolved source records. These are different measures and should not be collapsed into one conversion count.

Google Analytics uses account and property roles with different permissions. We verify the firm’s required access at the relevant level, alongside Search Console and tag-management access. A dashboard login or emailed PDF is not a substitute for control of the underlying property.

Keep an annotated change log: form replacement, tag update, number transfer, account unlinking, campaign pause, new vendor start and source-field changes. When performance moves, leadership needs to know whether demand changed, delivery broke or the measurement definition changed. Keep unknown sources visible and investigate them rather than assigning them to the channel that seems most likely.

The initial scorecard tracks critical routes tested and passed, unresolved high-priority access gaps, unauthorized or unowned spend, unassigned inquiries and failed integrations. The operating scorecard then adds contacted inquiries, wanted opportunities, signed cases and acquisition cost using consistent cohorts. A weekly signed-case total is not the final conversion rate for inquiries created that same week; some cases sign later.

Source: Google Analytics: access and data-restriction management

Build the ongoing record through law-firm marketing attribution and reporting.

Preserve local profiles and attorney-owned visibility.

Check who controls each Google Business Profile, social account, directory listing and review-response workflow. Keep the firm’s business name, location information and legitimate existing profiles stable while ownership is sorted out. Creating replacement profiles can add complexity instead of resolving the underlying access problem.

Google states that only the primary owner can transfer primary ownership of a Business Profile, and new owners or managers face a seven-day restriction on certain ownership actions. We account for that dependency in the plan rather than treating a newly accepted invitation as a completed transfer.

For established PI firms, the attorney’s visibility, local reputation and referral relationships are valuable assets outside the paid campaign. Keep approved social publishing and relationship follow-up moving where the team can do so responsibly. Pause only work that lacks the necessary access, review or ownership, rather than freezing every marketing activity.

Source: Google Business Profile: primary ownership and new-user limitations

PMP Marketing Group alternatives: choose the missing capability.

The right replacement depends on the work the firm needs performed. A capable agency can provide channel production and management. A fractional CMO supplies executive direction and coordination across the internal team and outside specialists. Some firms need both. Selecting the next provider before defining those responsibilities can recreate the same dependence in a different account.

Gadient Consulting is particularly relevant for established firms that have capable people and vendors but no senior marketing leader connecting the plan. Most firms engage us at $10 million to $25 million in annual revenue. This is a typical starting range, not a revenue cap or minimum requirement. We establish the growth priorities, direct budgets, coach the internal team, coordinate agencies, oversee intake and attribution, and run accountability meetings that produce assigned decisions.

We evaluate replacement providers against the required scope, the account structure, the firm’s case mix and the resources needed to execute. We do not assume that every SEO specialist also manages television, every media buyer owns conversion tracking, or every CMO engagement includes website production. The agreement should state the division of work plainly.

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Choose the operating requirement first. A provider’s title does not establish its scope or fit.

Compare the roles in our fractional CMO versus marketing agency guide.

Ask replacement vendors questions that reveal the handoff risk.

Give each shortlisted provider the same current-state brief and ask for a written responsibility map. Compare the proposed work, exclusions, dependencies, fees, reporting definitions and exit process. A polished proposal without an owner for conversion tracking or intake delivery leaves an important gap.

We turn the answers into acceptance criteria before approving a move. The provider should demonstrate the agreed critical routes, document its changes, identify remaining issues and show how the firm retains authorized access. A successful kickoff call is not acceptance.

• Which existing accounts, URLs, numbers and creative will you preserve, and what specifically must change?
• Will the firm retain administrative access and control of billing where supported? Who owns any newly created account?
• Who verifies form delivery, call routing, conversion tracking and CRM assignment after your changes?
• Which services do you deliver directly, which involve subcontractors, and who manages their work?
• What historical data can we retain, what cannot transfer, and what evidence supports that answer?
• How will you separate media costs, management fees, software, production and one-time transition work?
• What causes you to escalate, pause a change or restore the prior working configuration?
• How will the firm export its data and transition away at the end of the engagement?

For channel-specific diligence, use our PI Facebook agency vetting guide.

How Gadient Consulting leads the marketing transition.

We start with a working review of the current accounts, budget, team, contracts and inquiry flow. We identify the gaps that can interrupt business, assign a priority and coordinate the people required to resolve them. Technical specialists perform the work within their scope; the firm retains authority over contracts, budgets, access and legal decisions.

We create the transition plan around dependencies and acceptance, not an arbitrary launch date. Domain and account recovery may depend on platform support. Telephone transfers depend on carriers. Content or software rights depend on contracts. We identify those constraints early and give leadership a clear decision where an interim solution is needed.

As the systems stabilize, we establish the ongoing plan: wanted case mix, market priorities, channel roles, internal-team responsibilities, agency deliverables, shared scorecard and weekly accountability meetings. Each meeting resolves the important variance, chooses the action, assigns the owner and reviews whether the prior commitment was completed.

The work includes management after the handoff. We monitor unresolved exceptions, review how the new providers are performing, adjust campaign priorities from the available evidence and coach the internal team. The purpose is to give the firm a working marketing operation with clear executive ownership.

• Account-control register: assets, access, billing, renewal and unresolved dependencies.
• Prioritized continuity findings: observed issue, business consequence, correction and accountable owner.
• Transition plan: sequence, responsibilities, approvals and evidence required to close each task.
• Lead-path acceptance record: tests performed, failures corrected and receiving-team confirmation.
• Vendor and team recommendations: needed capabilities, scopes, exclusions and oversight.
• Management scorecard: continuity measures, acquisition performance and the decisions for the next review.

See the executive responsibilities in fractional CMO leadership for law firms.

Scope the transition separately from ongoing leadership.

A focused transition review identifies the issues and establishes the plan. Implementation can include account recovery coordination, specialist work, migration, tracking corrections or vendor onboarding, depending on what the review finds. Ongoing fractional CMO leadership directs the broader marketing operation after immediate continuity is established.

Gadient Consulting’s fractional CMO engagements start at $5,000 and commonly range through $20,000+ per month. Firm size, scope and required fulfillment hours determine the engagement; larger or more intensive engagements may exceed $20,000. That leadership fee is separate from media, agency production, software and separately scoped implementation.

Transition complexity depends on the number of accounts and locations, access gaps, contractual rights, integrations, data condition, media commitments and internal capacity. We define those responsibilities before committing to scope. No review can guarantee recovery of assets the firm does not have rights to or access that a platform has not approved.

Review fractional CMO pricing and scope.

Questions firms ask when their marketing provider closes.

Should we pause every campaign? Make the decision by route and dependency. An affected campaign should not keep spending into a broken destination or an unstaffed intake path. A verified campaign with approved billing and active supervision may be able to continue while the broader transition proceeds.

Do we need a new website? Not automatically. First establish control, backup, hosting continuity and working inquiry paths. A rebuild is justified by an actual technical, contractual or business need. It should not be the default response to a change in marketing provider.

Will changing agencies erase our Google Ads history? Google says the individual account retains its campaign history when unlinked from a manager. Shared audiences, cross-account conversion tracking and billing require separate review, which is why the unlinking sequence matters.

Can we keep our tracking numbers? Confirm the account authority, rights and provider process for each number. Keep the existing service active until the approved transfer and receiving configuration have been tested. Do not cancel first and assume the number can be recovered afterward.

Can Gadient work with our existing internal social team and individual vendors? Yes. We coordinate the strategy, budget, responsibilities, shared reporting and accountability across the agreed team. We assess which relationships remain useful and which capabilities are missing before recommending changes.

What should we bring to a transition review? An account list without passwords, current vendor scopes and invoices, upcoming media commitments, available performance reports, the intake supervisor’s contact and a description of anything that has stopped working. Use an approved secure channel for sensitive account or client information; it does not belong in a general inquiry form.

Source: Google Ads: effects of unlinking a manager account

Source: CallRail: porting numbers away and verifying the new route

Request a Law Firm Marketing Transition Review.

If your firm worked with PMP Marketing Group, you do not need to settle every long-term marketing decision before protecting the operation. You need a clear view of what the firm controls, what is at risk and who is responsible for the next action.

Gadient Consulting’s transition review produces three practical outputs: a prioritized list of systems and services requiring attention; a transition plan with responsibilities and dependencies; and recommendations for the internal team, vendors and executive oversight needed going forward.

Tell us your firm’s name, the best way to reach you and the immediate issue you need help resolving. We will discuss the current situation and scope the appropriate next step. From there, we can coordinate the transition and connect it to ongoing fractional CMO leadership where that is the right fit.

Start here: Request a Law Firm Marketing Transition Review.