Break through your firm’s growth ceiling.
Fractional CMO leadership for established law firms ready for their next stage of growth. See which marketing investments produce the right cases, find waste in intake, and align your team around a strategy with clear growth targets.
See where leads stall.
Connect every conversation and next step.
Know what earns more investment.
Grow at a pace your firm can support.
WHEN GROWTH GETS HARDER
Find what is holding
your firm back.
Your firm has clients, people, and marketing in motion. The next move starts with understanding where progress slows down.
01 / WHAT NICK LEADS
Know what your
marketing is delivering.
For an established firm, the next stage depends on how the parts work together. Nick brings marketing strategy, attribution, agency accountability, and intake performance into one plan, with clear targets and owners. The work is especially relevant to personal injury firms managing competitive markets and complex case economics.
Put an experienced CMO at the table.
Work directly with Nick to set your growth priorities, direct marketing investment, and lead the work across your team and agencies. Give every partner a clear assignment and a shared measure of progress.
- Case targets, channel plans, and budget scenarios
- Agency reviews and team coordination
- Actual results against targets and next actions
Find the waste between an inquiry and a signed case.
Find missed handoffs, unanswered inquiries, and follow-up gaps. Connect your people and systems so the team knows who needs a response and leadership can see what happens after a lead arrives.
- Phone, text, email, and chat handoffs
- Response ownership and follow-up exceptions
- Reporting from inquiry to signed case
Know what deserves your next marketing dollar.
Get a clear assessment of your spending, agency delivery, attribution, and intake performance. Leave with findings you can evaluate and a prioritized action plan for your team.
- Spending and agency performance review
- Lead quality and intake conversion analysis
- A prioritized plan for improvements
Give the right clients a reason to choose your firm.
Define who your firm wants to reach, what makes your approach valuable, and how to communicate it. Carry that position through your website, advertising, and intake conversations.
- Audience and competitive positioning
- Practice-area messaging
- Direction for campaigns and creative partners
SEE WHAT THE WORK LOOKS LIKE
A strategy you can inspect.
A plan you can measure.
Explore an illustrative strategy, target scorecard, intake review, and attribution report. Adjust the growth model to see how one stage changes the outcome.
Explore sample deliverablesIllustrative signed-case review · explore the assumptions
FROM A GROWTH PROBLEM TO A WORKING PLAN
See how the pieces
work together.
Follow the decisions behind a measurable strategy.
Start with the business goal.
Define the case mix, markets, and growth the firm wants. Include economics and capacity in the decision.
Explore PI growth strategyFind the constrained stage.
Follow valid inquiries through contact, qualification, review, and signing. Identify where the evidence points to a problem.
Explore intake consultingAgree on the plan and its owners.
Connect the targets to budget, agency assignments, intake changes, and the approvals the work needs.
See the CMO roleMeasure what changed.
Compare actual outcomes with the target. Keep unresolved records and data limitations visible.
Understand attributionMake the next decision.
Continue, adjust, investigate, or stop. Record the owner, next action, and evidence for the review.
Explore the example scorecard02 / THE TRACK RECORD
Experience inside
the business of law.
Selected outcomes from Nick's law-firm
and agency leadership career.
National law-firm marketing leadership
Growth needed a clearer connection between marketing and intake.
Redesigned marketing campaigns and connected them with automated intake systems.
Marketing leadership connected to eight-figure revenue in a single practice area.
Multi-practice firm expansion
Rising acquisition costs and stagnant lead conversion.
Fractional CMO leadership paired with an AI-enabled funnel redesign.
Reduced cost per case by 30% while increasing case volume.
Agency growth and repositioning
Flat growth and limited marketing capacity.
Strategic repositioning and a coordinated expansion of advertising.
Career experience spanning an agency's growth from $2.5M to a $50M exit in under 24 months.
Selected career outcomes across roles and engagements. Figures are not a projection for an individual firm. Results vary by firm, market, and execution.
03 / WORK DIRECTLY WITH NICK
A former law-firm
CMO. At your table.
I'm Nick Gadient. I've spent 12 years in legal marketing, including six as CMO of a national law firm with more than 100 employees. My background also includes senior marketing and sales leadership inside a large agency.
I understand the decisions on both sides of that relationship. I work with you to evaluate the recommendations, set the priorities, and coordinate execution across your agencies, staff, and intake team.
You should know where your marketing dollars go, what they produce, and who owns the next action.
Meet Nick GadientMAKE YOUR NEXT DECISION WITH CONFIDENCE
Put your marketing
questions to work.
Explore the decisions behind a stronger marketing operation.
YOUR FIRM. YOUR GROWTH GOALS.
Make your next
marketing move
with a plan.
Where has growth stalled? What can you measure today? Where does the team lose time or opportunities? Start with those questions. Nick will discuss your goals, current operation, and whether a focused assessment or ongoing leadership fits the work ahead.
856-357-3540