Our founder’s experience across legal marketing and agency growth informs the way we approach your firm's next decision.
$65M+Advertising spend managed
$700M+Client revenue across career
6 yearsCMO of a national law firm
Nick’s career spans national law-firm leadership, agency growth and fractional CMO engagements. The $700M+ reflects cumulative client revenue across that career.
MVA case-volume growth
50→100and 100→250+ cases per month
Helping PI firms reach their next scale
Context
Established firms needed a coordinated path to higher monthly MVA case volume.
Helped firms grow from 50 to 100 and from 100 to 250 or more monthly MVA cases.
Leadership context
Nick helped firms around the country reach higher monthly MVA case volume by connecting strategy, marketing partners, attribution and performance management.
Growth required a strategy that could coordinate marketing across additional markets.
Work
Marketing leadership and planning for geographic expansion alongside the firm's delivery and operating teams.
Outcome
Helped establish single-state law firms as national, multistate competitors.
Leadership context
Nick has helped single-state firms expand into national, multistate competitors through coordinated marketing leadership and market expansion planning.
Explore the experience behind Gadient Consulting’s strategy, execution and leadership. Read Nick's career background.
WHAT PROGRESS SHOULD SHOW
A baseline. A defined role. A measurable change.
When evaluating an engagement, ask which period and practices a result covers, how costs and signed cases were defined, and which responsibilities the leader owned. Separate observed change from claims about what caused it.
For your firm, agree on those definitions before the work begins. Review completed actions alongside outcomes, conversion lag, and changes in staffing or case mix.
Explore the workflow for requested callbacks, incomplete intake, unsigned retainers and client-service handoffs, including responsibilities, acceptance tests and measurement.
Your engagement begins with your own baseline, targets, and owners. Explore the strategy and scorecard to see how the work is defined, measured, and turned into decisions. See how an engagement establishes those expectations.