SELECTED CAREER EXPERIENCE

Leadership.
With a track record.

Our founder’s experience across legal marketing and agency growth informs the way we approach your firm's next decision.

$65M+Advertising spend managed
$700M+Client revenue across career
6 yearsCMO of a national law firm

Nick’s career spans national law-firm leadership, agency growth and fractional CMO engagements. The $700M+ reflects cumulative client revenue across that career.

MVA case-volume growth

50→100and 100→250+ cases per month

Helping PI firms reach their next scale

Context

Established firms needed a coordinated path to higher monthly MVA case volume.

Work

Marketing leadership connecting growth strategy, delivery partners, attribution and ongoing performance management.

Outcome

Helped firms grow from 50 to 100 and from 100 to 250 or more monthly MVA cases.

Leadership context

Nick helped firms around the country reach higher monthly MVA case volume by connecting strategy, marketing partners, attribution and performance management.

Read the career highlight

Geographic expansion

Multistategrowth from a single-state base

From a single-state firm to a broader competitor

Context

Growth required a strategy that could coordinate marketing across additional markets.

Work

Marketing leadership and planning for geographic expansion alongside the firm's delivery and operating teams.

Outcome

Helped establish single-state law firms as national, multistate competitors.

Leadership context

Nick has helped single-state firms expand into national, multistate competitors through coordinated marketing leadership and market expansion planning.

Explore the performance audit approach

Law firm growth

8 figuresin one practice area

National law-firm marketing leadership

Context

Growth needed a clearer connection between marketing and intake.

Work

Redesigned marketing campaigns and connected them with automated intake systems.

Outcome

Marketing leadership connected to eight-figure revenue in a single practice area.

Leadership context

As CMO of a national law firm for six years, Nick connected campaign direction and automated intake with growth in a single practice area.

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Marketing efficiency

30%lower cost per case

Multi-practice firm expansion

Context

Rising acquisition costs and stagnant lead conversion.

Work

Fractional CMO leadership paired with an AI-enabled funnel redesign.

Outcome

Reduced cost per case by 30% while increasing case volume.

Leadership context

Fractional CMO leadership combined campaign and intake improvements to reduce cost per case while increasing case volume.

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Agency scale

$50Magency exit

Agency growth and repositioning

Context

Flat growth and limited marketing capacity.

Work

Strategic repositioning and a coordinated expansion of advertising.

Outcome

Career leadership experience during an agency expansion culminating in a $50M exit valuation in under 24 months.

Leadership context

As SVP of Marketing & Sales, Nick helped grow an agency from $2.5M in annual revenue to a $50M exit valuation in under 24 months.

Read the career highlight

Explore the experience behind Gadient Consulting’s strategy, execution and leadership. Read Nick's career background.

WHAT PROGRESS SHOULD SHOW

A baseline. A defined role. A measurable change.

When evaluating an engagement, ask which period and practices a result covers, how costs and signed cases were defined, and which responsibilities the leader owned. Separate observed change from claims about what caused it.

For your firm, agree on those definitions before the work begins. Review completed actions alongside outcomes, conversion lag, and changes in staffing or case mix.

Explore the performance review

IMPLEMENTATION WORKFLOW

Designing a PI intake conversion system.

Explore the workflow for requested callbacks, incomplete intake, unsigned retainers and client-service handoffs, including responsibilities, acceptance tests and measurement.

Read the implementation case study

EVALUATE THE APPROACH

See how progress
is measured.

Your engagement begins with your own baseline, targets, and owners. Explore the strategy and scorecard to see how the work is defined, measured, and turned into decisions. See how an engagement establishes those expectations.

Explore the deliverables
TargetSet goal
ActualTrack pace
Next actionReview contact

A shared goal, a clear owner and a next action

YOUR NEXT MOVE

Bring an experienced perspective to your next decision.

Start with your firm's goals, current structure, and the decision you need to make.

856-357-3540